The problem with selling someone else's dashboard
Prospecting is the easiest service an agency can sell and the hardest to staff. An SDR costs $4,000+/month and covers one platform, so margin disappears as the roster grows. The usual escape is to resell software — and that is where the positioning collapses: your client logs into a vendor's dashboard and pays a vendor's checkout page. You did the selling and the support; the relationship belongs to somebody else.
The alternative most agencies price out once and abandon is building the engine: six platform integrations, a stage-aware conversation model, follow-ups, booking and billing. White-label lets you skip that and still be the provider of record.
What the white-label layer covers
Outfluent is an AI prospecting app. It runs 24/7 prospecting across six social platforms — LinkedIn, Instagram, Facebook, X, Skool and WhatsApp — with the world's best AI SDR agent. On an Agency plan, that engine wears your identity instead of ours.
Your brand
Your name, logo and accent colour across the product clients use.
Your domain
Clients sign in on your domain, not on ours.
Your Stripe
You bill clients into your own Stripe and own the payment relationship.
Your client plans
Build and sell the packages you want, at the prices you set.
Each client sits in its own account with its own platform connections, so one roster never bleeds into another. The engine underneath is the one on the system: the AI Prospector enriches leads, the AI SDR agent holds stage-aware conversations with full memory, the AI Campaign Builder turns one brief into targeting, messaging and follow-ups, and the website chat widget is branded per website.
The two Agency plans
White-label comes with both Agency plans, counted in client accounts rather than platform accounts:
- Agency — $197/month, 10 client accounts. Everything in Growth for every client, white-label name, logo and accent, your own domain and Stripe, your own client plans, and GoHighLevel integration.
- Agency Unlimited — $497/month, 100 client accounts. Everything in Agency, plus your own rebilling rates and priority support.
Agency plans have no trial — they are charged the day you subscribe. Agencies typically charge $500–$2,000/month for done-for-you prospecting, so one client at $500/month covers the plan and the rest of the roster is margin. The full tree, including usage, is on the pricing page. If your delivery runs on GoHighLevel, the GoHighLevel integration is included on both plans.
The reseller programme
White-label is for selling prospecting as a service. Reselling is for selling the software itself.
Resell Outfluent under your own brand.
$497/month. Sell Agency and Business plans to your own customers inside the retail bands we publish, keep 70–75% of every plan sale, and take payment into your own Stripe account. You run the business; we run the engine.
What your clients' accounts never hand over
The objection an agency hears on every onboarding call is about account safety. Outfluent connects to your accounts through its own Chrome extension, which runs in your browser and stores zero credentials — there is no password field anywhere in the product, and the app drives each platform on sessions the account holder is already signed into, with human pacing and per-platform daily caps.
That is a sales asset, not a technicality: you can tell a client their passwords stay with them and their activity comes from their own browser and IP. The detail is in the safety section of the FAQ.
White-label questions
What agencies and resellers ask before they put their logo on it.
What exactly gets white-labelled?+
Your name, logo and accent colour, on your own domain, with billing through your own Stripe and client plans you build and price yourself. The website chat widget is branded per website too, so each client's site carries that client's brand.
How many clients can I run?+
Ten client accounts on Agency at $197/month and a hundred on Agency Unlimited at $497/month. Each gets its own platform connections across LinkedIn, Instagram, Facebook, X, WhatsApp and Skool, plus the chat widget.
Is a white-label plan the same as reselling Outfluent?+
No. An Agency plan delivers prospecting to your own clients under your own brand. The Reseller programme at $497/month sells Outfluent plans themselves: Agency and Business plans inside the retail bands we publish, keeping 70–75% of every sale, paid into your own Stripe. Email support@outfluent.ai.
Do Agency plans have a free trial?+
No — Agency and Reseller plans are charged the day you subscribe. The free 14-day trial applies to the Business plans, Solo at $97/month and Growth at $197/month, which is the cheapest way to watch the engine work first. Both trees: pricing.
What do I actually have to deliver?+
A brief per client. The AI Campaign Builder turns the offer and target market into targeting, messaging and sequencing, then runs the outreach and follow-ups; the chat agent handles conversations and books appointments into the client's calendar 24/7. Your work is selling, the brief and the daily summaries — which is why one operator can carry a roster. Mechanics: how the engine works and the tools guide.