The direct answer
Social prospecting is finding and starting conversations with potential customers on social platforms instead of by email or phone. A social prospecting app makes that repeatable: it defines the target, discovers matching people per platform, opens with real context, carries the conversation by stage, follows up on the silent ones, and books the call. Outfluent runs all of it on six platforms and your website.
The problem with running DM outreach by hand
Every client you have ever signed started as a conversation — and the conversations don't scale, because you don't. Searching profiles, opening tabs, pasting openers, scrolling for context and remembering who said what is three to four hours a day, and it is the first thing that gets dropped the moment client work gets busy. Which is exactly when the pipeline dies.
The second leak is quieter and more expensive. Most deals need 5–12 touches; most people stop at one or two. Fifty live threads across LinkedIn, Instagram and WhatsApp means fifty separate "when did I last message them and what is a non-awkward next line" calculations. Nobody holds that in their head, so touch three — where deals actually start closing — never happens.
Social outreach program
A social outreach program is the whole motion run as a program rather than a mood: one narrow ideal client profile, a discovery method per platform, a context-led opener, a conversation carried by stage, follow-up rules for the quiet, and a booking step. Outfluent packages that as software. You describe the client and the goal in a ten-minute brief; the AI Campaign Builder turns it into targeting, messaging angles and sequencing, extracts the leads, and runs it. Every platform runs at once rather than whichever one you personally like — because your buyer is on several and answers on one of them. The three engines are what execute it.
Organic outreach system
Organic means no ad spend and no bought list: real profiles, real messages, sent from accounts you already own, on platforms your buyers open voluntarily many times a day. That is the whole advantage — a DM arrives attached to a profile the recipient can inspect in one tap, with no spam folder standing between you and the read.
Keeping it organic is a pacing problem, and Outfluent treats it as one: natural typing rhythm, realistic delays between actions, sensible daily volumes per platform, active-hours scheduling, a gradual ramp on newer accounts, and a personalised message every time rather than an identical blast. Outfluent connects to your accounts through its own Chrome extension, which runs in your browser and stores zero credentials — so the activity comes from your device, your IP and your account, exactly as it always has. The setup sequence takes about ten minutes.
DM outreach system
The DM is where the system lives. The AI Prospector finds profile-matched people on each platform and builds a dossier on every one by connecting who they are across platforms — the LinkedIn title, the Instagram activity, the Facebook groups, the X takes. The AI Chat Agent then opens with something true and current, reads each lead's stage — cold, curious, objecting, or ready — and works every reply toward the goal you set, with full memory of everything said weeks earlier. Quiet threads go to the follow-up engine for context-aware touches spaced over time, which is usually the fastest revenue the system finds. When intent appears, the same AI SDR agent books the call. Six platforms and your website land in one Inbox, one thread view.
Cold DM system
A cold DM is a first message to someone who has never heard of you — in the social DMs, on their profile, in the place they already talk. It is not cold email, and Outfluent does not send cold email; the case is in social prospecting vs cold email. Cold works here for one reason: context. A message that references their post, their community or their offer reads as a conversation; the same pitch without context reads as a report-for-spam. The dossier behind every opener is what makes a cold DM survivable at volume, and the pacing above is what keeps the account that sends it healthy. The full playbook is in AI social prospecting.
What's included
- Discovery, enrichment, conversation and follow-up on LinkedIn, Instagram, Facebook, X, WhatsApp and Skool.
- Audiences you build once and mine forever, contact import, and broadcasts to every connected account.
- A Deals pipeline, Tasks for the human hand-offs, and Appointments booked into Cal.com, Google or Calendly.
- A Knowledge base the agent sells from, and a website chat widget that answers visitors from the same knowledge.
- Analytics and a daily summary of what worked. See the full module set.
What it costs
Business plans: Solo at $97/month for one account per platform (six total) and Growth at $197/month for three per platform (eighteen total), both with the full engine and a free 14-day trial. Agencies take Agency at $197/month for 10 client accounts or Agency Unlimited at $497/month for 100, with white-label branding, their own domain and Stripe, their own client plans, and GoHighLevel integration. Usage — messages and AI — is prepaid and identical on every plan. Everything is laid out on the pricing page.
Run the DMs as a system
Point it at your market, let it prospect and converse for two weeks, and judge it by calls on your calendar.
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